Colomer & Suárez has passionately served as a consumer goods distribution company, specializing in dry and refrigerated food, personal care, and household goods. How? By providing each of our clients with tailor-made programs that adapt to their needs to achieve a unique integration between sales and marketing strategies.
In a nutshell: we build and establish powerful brands in a personalized way.
From brand management to trade marketing to category management, we make sure to do everything we can to make your products sell at their maximum potential. 75 years of experience in the industry have given us the knowledge and connections your brand needs to grow in Puerto Rico.
Increasing your market awareness and penetration, as well as monitoring the relationship with the consumer, are just some of the services we offer. Our main goal is to help you dominate the Puerto Rican market through a wide array of services customized to your needs. Some of these services include:
Brand & Trade Marketing
Our Marketing Team is a well-oiled brand-building machine. This vital aspect of our company mixes marketing capabilities at consumer, category, and trade levels; all while partnering with suppliers to ensure constant communication and alignment on brand strategies and growth plans.
Our perceptive Brand Manager continuously monitors our customers’ and consumers’ needs—as well as yours—to make any necessary adjustments in an ever-changing Puerto Rican market.
Our experienced Trade Marketing Manager thoughtfully plans and coordinates trade and consumer promotional activities through the following:
- Product education and information
- Carefully generated displays
- POP material
- In-store sampling
Our Category Manager serves our customers by assisting them with the following services:
- Category definition strategies – to maximize Sales & Profits
- Crafting an efficient marketing mix for your brand or product
- Implementing promotional plans